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Company Profile

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Enterprise Objectives

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Enterprise Objectives

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Overall strategy

Based on the sports equipment industry, build the core competitiveness of product manufacturing; maintain technological advantages and continue to develop important business areas; aim at industry orientation and expand development momentum. By 2025, Jiewei will become a well-known enterprise of domestic sports equipment and a demonstration enterprise.

2. Strategic objectives

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Short-term goals

Increase cooperation with educational institutions and enterprises, based on provincial capital cities, selectively expand the county-level markets in other provinces, cities and counties, and strive to achieve annual sales of 0.2 billion yuan in 2021, ranking high in the industry, and employees have a sense of gain.

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Medium-term objectives

Continue to develop sports equipment service products, integrate market resources, strengthen the construction of marketing team, focus on serving customers, and ensure service standards. Strive to reach 0.5 billion yuan in sales in 2025, the third place in the stable industry and the satisfaction of employees.

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Long term goals

Through the successful implementation of the business strategy, we are committed to the integration of product capital and financial capital, introduce talents, master core technology, achieve sustainable development, and strive to achieve sales of 1 billion in 2031, and employees share the benefits of corporate development.